1. General Communities – These are social sites that people visit in order to talk about their daily activities, exchange general community information or to seek or share information. Example: aascu.org (This is a website by the Association of State Colleges and Universities to increase political engagement of students). Revenue: General advertising, user donations.
2. Practice Networks – These are sites that could be work-related, where an individual can draw resources from other members of the networks to which they belong. Example: Adgrabber.com Revenue: General advertising, user donations.
3. Interest Based Communities – These are social sites where users have similar intentions, shared interests in hobbies, music or politics. Example: ilt.columbia.org (Columbia University’s Institute for Learning Technologies) which provides general information on different philosophers. Revenue: User donations, general advertising.
4. Affinity Communities – These are social sites which provide opportunities for government or political affiliation, romantic relationship initiation, or anything related to a group identification. Examples: Match.Com, mobilize.org (network dedicated to educate young people). Revenue: Sales of service/products, user donations, general advertising.
5. Sponsored Communities – These are social sites that offer information on country’s population, economy, history, current events, increase political engagement or publish your opinions of the government. Examples: Census.gov, fordemocracy.com. Revenue: User donations, general advertising
6. Enterprise Portals – These are portals used by companies or schools to disseminate information to all it’s employees or students. This is where employees of a company or students of schools will obtain the latest company news and departmental information, or in the case of students courses offered . Example: T-Mobile One Voice, North Seattle.edu. No revenue since it is normally supported by the company or the school.
7. General Purpose Portals – These portals are accessible to the general public and could offer free Web-based e-mail accounts. Examples: CNET and AOL. Revenue: General advertising, fees to merchants for access.
8. Vertical Market Portals – These portals located within a general purpose portal that specialized in one particular market. Example: NFL game schedules or scores on Fox network. Revenue: General advertising, sales of service, subscription fees.
9. Affinity Groups – These are groups where people identify themselves by their attitudes and behavior and encourage members to take some kind of action. Example: ACLU.org. Revenue: General advertising, user donations.
10. Focused Content Groups – These are groups that provide information on a particular topic that members are interested in. Example: pbs.org/ktca/liberty (the PBS Liberty series of the American Revolution that offers an in-depth look at the Revolutionary War). Revenue: General advertising, user donations.